op·ti·mi·za·tion (pt-m-zshn) n. The procedure or procedures used to make a system or design as effective or functional as possible.

Optimization

Optimization is, just as the definition explains above, the process used to make a system or design as effective or functional as possible. In this case the system involves the process of search engine optimization and web site optimization.

Search engine optimization is the process of altering your text, and html code to relate to a list of keywords relating to the product or service of your web site in order to attain a high search engine ranking.

Web site optimization is the process of altering all components of your web site in order to please your viewers.

I have chosen to discuss search engine optimization and web site optimization for the following reasons. Search engine optimization will help you to attain high ranking on search engines so that you will generate more traffic, while web site optimization will keep your viewers interested and more importantly you will have a community. You will not earn very much money with your web site if viewers only quickly enter your web site because of it's high ranking and then leave because it has nothing to offer them.

The following tutorials will help you with web site optimization and search engine optimization